NEWS RELEASE

For Immediate Release

RAISING THE ENERGY BAR:

Get Great Taste, With Healthy Fats, Low Calorie Counts, Low 8 Net Carbs, No Gluten, And Slow Release, Low Glycemic, Energy—All Without Sugar Or Trans Fats-- In New Cocochia™ Bars

(Tampa, Florida) What’s in your energy bar? Many energy bars have more sugar and “bad fats” than a candy bar. Americans spend approximately $1.4 billion per year on energy bars, but many energy, health or cereal bars are not much better than your traditional candy bars—high in sugar, low in fiber and nutritional value, with very few vitamins, minerals, or healthy fats. “Energy,” for labeling purposes, is defined as calories, so anything we eat is an “energy food.” Some manufacturers profit from this definition by cheapening their products. Many bars averaging 100 calories per ounce, say “sugar-free” but use fructose or corn syrup, and contain hydrogenated oils and trans-fats. Now Living Fuel, Inc., a worldwide leader in organic, high quality superfood nutritional products dedicated to therapeutically helping people feel better, has created CocoChia™ Raw Food Bars, the first “healthy fats” bars, which provide optimal nutrition from clean, organic sources. Living Fuel makes CocoChia™ Raw Food Bars with integrity, for people who are careful and educated about what they eat.

Great-tasting, creamy chocolate almond flavored CocoChia™ Bars deliver healthy fats from three powerful superfoods--coconut, chia seeds and almonds -- in a low calorie, low glycemic food bar with only 8 net carbs, sweetened naturally, without added sugar. Made from only clean, predominantly organic ingredients, CocoChia™ bars achieve a new level of optimal nutrition, providing a steady, stable supply of energy and a reliable source of essential fats that your body needs as well as convenience for multiple uses: sports, snacks, and low calorie meal replacements.

“I am happy to recommend an awesome new energy bar that just came out a few months ago. It's called CocoChia™, and is made out of organic chocolate, organic raw almond butter, organic coconut, organic chia seeds, and a few other healthy ingredients. It truly blows all other energy bars that I have tried out of the water…After trying this bar and researching its ingredients, I am convinced that it is the single healthiest energy bar around,” comments Dr. Benjamin Kim in “Ben Kim's Natural Health Newsletter,” read weekly by thousands internationally.
CocoChia™ Bars contain a healthy balance of non-GMO rice protein, carbs, fiber and fats; they fill you up without feeling bloated or cramped. Their low-glycemic levels make them a great choice for people with active lifestyles--athletes, dieters, and diabetics alike--because they don’t “spike” sugar levels; in fact, CocoChia™ Bars can help to stabilize blood sugar levels and replenish the body after a hard workout. Gluten-free CocoChia™ Bars are especially helpful to people with digestion problems as they have high levels of fiber and probiotics (friendly gut bacteria), which help digestion and boost the immune system. The CocoChia™ Bar’s great taste and moist and chewy texture will surprise you!

Unprocessed organic chia seeds are unique to CocoChia™ Raw Food Bars, and you will feel the difference they make. Chia seeds come from a plant called the Salvia hispanica, or Spanish sage. Organic Chia Seeds have long been used as a convenient source of fuel and energy by various North and South American Indian tribes. The Mayan word for chia is “strength”—and with good reason. The outer layer of the chia seed is made of soluble fiber, forming a slow burning, sustaining gel that provides a steady release of glucose into the bloodstream. Glucose is the primary energy source used by your brain, nervous system, and muscles. Chia seeds can literally keep you going for hours. The unsaturated fats in chia seeds are healthy fats—omega-3s and omega-6s—essential to normal nervous system function, mood regulation, and memory. Omega-3 and -6 fatty acids also increase cell membrane fluidity, which means more nutrients can get to your cells, protecting you from disease and illness.

“Chia seeds are the right type of fat your body needs and they are even fairly high in protein.  The amino acid found in chia seeds is high in tryptophan, which converts to serotonin in your brain” says Dr. Leonard Smith, who has served 25 years as a board certified member of the American College of Surgery, has had a private nutritional medicine practice for 15 years and currently works as a private consultant for the natural food industry.

“Not only are these bars literally packed with high quality nutrients your body needs, they are also amazingly tasty.  I consider these bars the ultimate functional food because of their taste, and the quality of the fiber and fats in the bars,” Dr. Smith declares. 

CocoChia™ Bars also contain low temperature, organic coconut. Unlike processed forms of coconut, which are stripped of nutritional value and void of coconut oil, Living Fuel uses only pure, shredded, organic coconut that has been minimally processed at low (below body) temperature so that it retains all of the most valuable nutrients of the coconut.

According to Dr. Smith, “Coconut is an extremely useful food for your body because it contains medium chain triglycerides, also known as MCTs.  MCTs are a type of fat that are rapidly converted into energy by the body; they are almost never stored as fat by your body.  Thus, these bars do what a snack should do:  give you great energy, leave you feeling satisfied and enhance your health.” 

Certified organic raw almond butter and organic cocoa butter add nutrition and great flavor to Original Chocolate Almond CocoChia™ Raw Food Bars with no sugar or alcohol. Living Fuel’s organic live nut butters are crafted using a special low heat process that preserves the life-essential fatty acids, proteins, vitamins, and enzymes.  The nuts and seeds used are fresh, not roasted, and made into butter with a low temperature process (always below 115º F).

Living Fuel CocoChia™ Raw Food Bars contain no trans fats, only essential fats--healthy, metabolic-enhancing fats, MCT’s, and Omega 3s, 6s, and 9s that your body needs. Unsaturated fats provide a variety of health benefits, including lowering LDL (bad) cholesterol levels. They are a great source of vitamins, minerals and fiber, and can help one maintain a healthy weight. While unsaturated, or “good” fats such as Omega-3s and Omega-6s are essential fatty acids, our bodies cannot make them, so they must be obtained in our diet. Critical to normal growth, they may play an important role in the prevention and treatment of heart disease, hypertension, cancer, and inflammatory and autoimmune disorders.

Living Fuel CocoChia™ Bars are filling and delicious. When it comes to calories, the key is to pack as much nutrition as possible into the low-calorie foods you eat. Careful consumers know the huge benefits of diets that are low-calorie, low-glycemic and high in antioxidants and essential fatty acids. Living Fuel products rest on these “four corners of optimal nutrition.” Fulfilling the body’s essential needs while avoiding and countering toxic substances is Living Fuel’s goal.

“If you are careful about what you eat--avoiding sugar, hydrogenated fats, and fried or processed foods--if you are an athlete, diabetic, or hypoglycemic, we make CocoChia™ Raw Food Bars for you.” says Scott Eibel, President of Living Fuel Inc. “Living Fuel CocoChia™ Raw Food Bars are made with integrity to deliver optimal nutrition in a convenient bar form.”

“Our company is set up to deliver the highest quality product on the market based on solid nutritional principles,” said K.C. Craichy, founder of Living Fuel Inc. and author of the acclaimed book, Super Health: The Seven Golden Keys to Unlock Lifelong Vitality. “Our complete health line has become a worldwide success because people who try it simply feel better than they ever did before. Our experience with developing the highly successful Living Fuel RX, an easy-to-use superfood meal, is reflected in CocoChia™ Raw Food Bars—and customers can depend on them for the same excellent results in a completely portable form.”

To fulfill demand, Living Fuel continues to expand its distribution network by selling quality products through people committed to optimal health. CocoChia™ Raw Food Bars and all other Living Fuel products can be found through health and fitness practitioners, strategic retailers nationwide and online at www.livingfuel.com. 
 
“Our products are designed and intended to truly help people. We supply them with therapeutic ingredients, not cheapened versions of health products full of sugar, trans-fats, calories and other ingredients that may aggravate some physical conditions,” says Eibel. “Our success results from helping people feel better. They tell other people who also get help, and they tell more people. Good news travels fast.” 

Living Fuel’s quality products are meticulously designed with integrity and fresh, all natural--organic whenever possible—ingredients. Its product line includes: Super Greens and Super Berry™ meal replacements; Omega 3&E™ antioxidant protected fish oil caplets; CocoChia™ Snack Mix and CocoChia™  Raw Food Bars; TheraSweet™ all natural therapeutic sweetener; and Pure D&A™ Sunshine Gel Caps. For more information about Living Fuel, contact Scott Eibel, President scott@livingfuel.com 866-580-3835 or call Christie Communications at 805-565-4122.

CONTACT:

Leslie Snyder                                                                        Scott Eibel 

Christie Communications                                                    Living Fuel Inc.

(805) 565-4122 - Phone                                                      scott@livingfuel.com

(805) 565-4129 - Fax                                                                                              

leslie@christiecomm.com                                                                             

LIVING FUEL, INC. INCREASES PRODUCT LINE

AND BROADENS NATIONAL DISTRIBUTION

100% Annual Growth Exceeds Nutritional Industry Trends

(Tampa, Florida) While the $45 billion natural product industry grew 6.9% in 2004, sales of most supplements declined by 4.4%, due largely to decreases in sales of individual supplements like vitamin E, glucosamine and calcium, according to the Natural Food Merchandiser, 6/05.  Living Fuel, Inc., a young company that is already a worldwide leading manufacturer of organic, high quality and effective healthy lifestyle superfood nutritional products for all demographic groups, defies declining supplement sales trends and is on track for another year of 100% growth in 2005.

“Our Living Fuel RX is an easy-to-use superfood meal,” said Scott Eibel, President of Living Fuel Inc. “Our products provide balanced nutrition in a quick, natural, easy-to-take format. Our sales are sky-rocketing because of the results people get when using our quality products; they feel better.”

Living Fuel provides a one-stop nutritional solution. “Consumers were confused about which supplements to take for which problem and needed simple, complete, healthy lifestyle solutions for all ages,” said K.C. Craichy, founder of Living Fuel Inc. and author of the acclaimed book, Super Health: The Seven Golden Keys to Unlock Lifelong Vitality. “Our complete health line has become a worldwide success overnight because people who try it simply feel better than they ever did before.”

Living Fuel’s quality products are meticulously designed with integrity and fresh, all natural--organic whenever possible—ingredients. Its product line includes: Super Greens and Super Berry™ meal replacements; Omega 3&E™ antioxidant protected fish oil caplets; CocoChia™ Snack Mix and Raw Food Bars that deliver two powerful superfoods--coconut and chia seeds--and more, in a low glycemic, highly nutritious snack; TheraSweet™ all natural therapeutic sweetener; and Pure D&A™ Sunshine Gel Caps.

To fulfill demand, Living Fuel continues to expand its distribution network through health and fitness practitioners, strategic retailers nationwide and online at www.livingfuel.com.

"Since using Living Fuel and following Super Health: The Seven Golden Keys, I have slept better and optimized my weight.  It has been a catalyst for me to return to fighting and defend my World Championship title at age 54."  James Sisco – Eight-time World Kickboxing Champion and Personal Trainer.